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UnikTruck expands into Scandinavia with a new sales office


UnikTruck, who has so far been spearheaded by forklift veterans Michael Laursen and Michael Bleher, has now been joined by another forklift veteran.
UnikTruck expands into Scandinavia with a new sales office

Ljungby native and forklift veteran Björn Fritzell joins the team.

The new addition is Björn Fritzell and with more than 25 years of experience working with heavy duty forklifts, he is one of the industry’s most experienced individuals.

The aim of the UnikTruck Scandinavia is to bring the company closer to its customers in Finland, Norway, Sweden and Iceland.

Despite the Covid-19 situation and the risk of more volatile market the addition of Björn is something that came as natural development for UnikTruck.

I have known Björn for many years during his tenure with Kalmar and Konecranes, and when I learned that he was looking to move back to Sweden, we had the perfect timing for adding a person with exceptional expertise, drive and network. This lead to us establishing a company in Sweden, which will spearhead our activities in the entire Nordic region”. – Michael Laursen, CEO

UnikTruck opened their Malmö office during the Covid-19 pandemic and Björn believes that speaks to the great collaboration in the company and Nordics in general.“Despite the difficulty of the last few months we have managed to set up our new Sweden office. We are already well underway helping customers in Norway, Sweden and Finland” says Björn Fritzell, Managing Director, UnikTruck Scandinavia AB

Björn has experience from working with both Swedish heavy-duty manufacturer Kalmar and Finnish/Swedish SMV-Konecranes. This combined with the experience of the existing team creates a unique profile and technical knowledge that few companies in the industry can match.

It has been 27 years since I began working at DanTruck. Björn and Michael Bleher have similar stories with Kalmar and DanTruck. We all know this industry and the machinery inside-out. That is why we can give our customers the best prices and solutions. And with Covid-19 I believe there will be an even bigger demand for pre-owned equipment of the highest quality” Michael Laursen, CEO

Björn is of the same opinion and also shares a personal opinion on why he has decided to spearhead UnikTruck Scandinavia.

I talked to Michael and I knew that we together would have something truly unique to offer our customers. Not only do we have the largest stock of forklifts, we also have the most experienced team of mechanics and the most competitive prices in Europe. We simply have all the ingredients to deliver the optimal logistical solution” Björn Fritzell, Managing Director, UnikTruck Scandinavia AB


Get in touch with an expert


Michael Bleher UnikTruck

Michael Bleher

Managing Director – DE